Amica Pet
Conversion-focused marketing site for Amica Pet premium wipes, optimized for discovery, persuasion, and measurable experiments.
Case Study
A deep dive into the project development process
The Problem
The product needed a high-conversion marketing presence to drive Amazon sales; existing touchpoints were fragmented and lacked reliable tracking and measurement. This caused low conversion confidence, inconsistent UX across channels, and limited visibility into pre-purchase behavior.
The Solution
Built a single-product, marketing-first Next.js site designed to educate, build trust, and funnel users to Amazon with progressive enhancement, fast load times, and end-to-end analytics to enable reliable experiments. Implemented structured landing components, JSON-LD for SEO, and feature-flagged analytics hooks.
Key Features
- Single-product funnel with conversion-focused CTAs
- Performance & UX: image optimization, selective hydration, critical-path improvements
- Analytics & attribution: posthog-js instrumentation and RUM-ready hooks
- Design system: reusable landing components for rapid iteration
- SEO & schema: productSchema and faqSchema (JSON-LD)
Challenges Faced
Attribution to Amazon required careful event naming and campaign parameter planning; maintaining speed with interactive elements required lazy-loading and client-only boundaries; incremental rollout demanded feature-flagging and preview flows.
What I Learned
Marketing+Engineering alignment is essential; measure before optimizing; single-product focus sharpens design and copy decisions.
Results & Impact
A focused marketing funnel ready to drive Amazon sales with measurable events and experiment scaffolding; improved release confidence and faster iteration for marketing experiments.
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